$175Mclosed in enterprise deals
$310M+raised by companies advised, including two exits
75+companies advised, pre-seed through IPO
How we work

Most AI work ends once everyone is logged into the new tool. Ours ends when your team stops doing the work AI should be doing.

Traditional consulting delivers decks, deployments, and training that ignores what people actually do on Monday morning. Cresera starts with the real work, the work you'd hand off if you could, and doesn't stop until AI has taken it off the plate.

Cresera only counts an engagement as a success when your margins are growing, your team feels the relief, or you can measure the ROI.

Every engagement runs the same discipline: context first, evidence next, fit last. What we build with it depends on what you're solving.

For leadership and operating teams

01

Workflow inventory

Where hours actually go, where handoffs break, and where judgment is applied and where it isn't.

02

Role and decision mapping

Who decides, who executes, what they need in front of them, and what they should never have to touch again.

03

Readiness and adoption plan

Every participant arrives at the first live session already trained on the tool, so live time goes to their work.

For growth teams

01

Market and ICP research

Category dynamics, competitive positioning, and the role, awareness stage, and evidence each buyer needs before they buy.

02

Awareness-led buyer mapping

What each stakeholder needs to see, understand, experience, and trust, mapped to each touchpoint.

03

The PLT Engine

Our Proof, Like, Trust methodology, built into a custom application for your team. Close plans, deal coaching, and the right proof for each buyer at each stage.

The quality of the inputs is the difference.

Included with Enablement

Training that doesn't end when the engagement does.

Every Enablement client gets Cresera Academy, with on-demand courses for ChatGPT, Claude, and Perplexity, plus access to the Cresera Community: a private space for your team and a wider community of leaders and teams putting AI to work.

Cresera Academy

Tool-specific courses completed before the first live session. Nobody arrives new to the tool.

Cresera Community

Your team's private space, supported by a community manager, inside the wider Cresera Community.

Client case studies

What changed for our clients

Enablement$300K savedin avoided hiring, by their finance leader's estimate

Established food products company. Finance team.

Interview-led workflow discovery, then role-specific AI workflows, custom Projects, and prompt libraries built around board reporting, sales analysis, and month-end work.

Growth3 marketsvalidated after a product pivot

Healthcare AI company. GTM rebuilt from scratch.

Branding, market validation, campaigns, sales assets and scripts, and a six-month content calendar written with care for each buyer.

Enablement$2M savedin diligence spend that would have gone to a Big Four firm

SVP of M&A. Corporate development team.

A custom diligence model and operating system so the team runs diligence internally, at roughly 10x the speed of outsourcing.


Brett Jansen, CEO of Cresera
About Cresera

Built by people who have carried the number.

Cresera is led by Brett Jansen, CEO. A former Chief Revenue Officer, she has closed $175M in enterprise deals and advised 75+ companies from pre-seed through IPO. Those companies have raised more than $310M, including two exits.

Every engagement is led by an operator who has carried a number before building the systems that support one. Brett and Cresera's senior operators own the client relationship. AI architects and project managers support the build under their direction, and you are never handed off to a junior person for delivery.

Cresera is a woman-owned firm.

More about Cresera →

Every engagement starts with a working conversation.

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