For revenue leaders who need to know where the pipeline is leaking. We find the cause, rebuild the engine, and give your team the system that runs it.
Every Growth engagement starts with a full audit of your GTM strategy, pipeline, messaging, pitch decks, and closed-won deals. We find where the sales process is leaking and name the cause.
Who is carrying the number, how they are coached, and whether the team has what it needs at each stage of the deal.
Where deals stall, where handoffs break, and whether each buyer gets the evidence they need before they buy.
Whether your tools and data support the sales motion, or whether the team is working around them.
We map your market and every buyer in the deal, then build the methodology and the system your team uses to sell.
Category dynamics, competitive positioning, and the role, awareness stage, and evidence each buyer needs before they buy.
What each stakeholder needs to see, understand, experience, and trust, mapped to each touchpoint.
Our Proof, Like, Trust methodology, built into a custom application for your team. Close plans, deal coaching, and the right proof for each buyer at each stage.
What's included
What's included
PLT stands for Proof, Like, Trust. Buyers in complex sales need proof that it works in their context, they need to like the people they buy from, and they need to trust the company will still be there in three years. PLT is our sales methodology for earning all three.
The PLT Engine is the custom application we build for each Growth client to run it. It holds your market research, buyer maps, and proof, and puts them to work in close plans, deal coaching, and every buyer touchpoint. Your team gets the methodology and the system that runs it.
Your market research, buyer maps, and proof library in one custom-built application.
A shared plan for every deal, built around what each stakeholder needs to see.
Where managers and reps work live deals against the methodology.
An interactive calculator so every rep can see what a deal is worth to them.
After a product pivot, we rebuilt the entire go-to-market motion: branding, market validation across three markets, campaigns, sales assets and scripts, and a six-month content calendar written with care for each buyer.