CEO changes are common under PE ownership.

Leadership change is common under PE ownership, and the new leader is often learning the business from the outside while the hold clock keeps running. An interim CEO needs an honest read on what broke, a commercial plan the board can back, and more capacity in the team without adding headcount.

71%

of large US buyouts brought in a new CEO under private equity ownership.

University of Chicago research →
75%+

of those new CEOs were hired from outside the company.

University of Chicago research →
51%

CEO turnover within two years of a PE-sponsored buyout announcement.

Corporate Governance: An International Review →
How it works

Two phases over about 19 weeks, with the board checking in at each one.

Brett Jansen, our CEO, leads the board-level conversations and the C-suite interviews where confidential information is shared. AI architects and project managers build under her direction.

01

Reset Diagnostic

Six weeks. A company-wide read across people, process and technology, with full depth on sales, product and marketing. Ends with a board readout.

02

Commercial Reset

About 13 weeks. Fix what broke, rebuild the commercial plan, and put AI agents to work in the commercial team. Ends with a board review.

03

Hold-Period Support

Optional. Monthly support to keep the plan running, train the team and extend the agents.

Ways to work with us

For PE sponsors and boards after a CEO change.

Reset Diagnostic

For
PE sponsors and boards after a CEO change
Length
6 weeks

What's included

  • Interviews with leadership, function heads, frontline staff and the board
  • Analysis of CRM, pipeline, win/loss and marketing spend
  • A baseline of where time and money are being wasted
  • A map of where AI agents fit, ranked by value and effort
  • A board readout and a scoped Commercial Reset
Request a strategy session →

Commercial Reset

For
PE sponsors and boards after a CEO change
Length
About 13 weeks

What's included

  • What broke in sales, product and marketing, and why
  • A commercial plan tied to the value creation plan
  • Buyer mapping and messaging built on PLT (Proof, Like, Trust)
  • AI agents built into the commercial workflow
  • A named owner for every agent, and coaching for the interim CEO and commercial leaders
Request a strategy session →
What changes

The same team, with agents around it.

An illustrative commercial team, not a specific company. Every agent has a named human owner. Headcount decisions stay with the board.

Before

Sales

VP Sales (open)Account executivesSales development reps

Key accounts held by founders. Research and follow-up done by hand.

Marketing

Marketing directorDemand gen and content

Spend not tied to pipeline. Messaging not matched to buyer stage.

Product marketing

Product marketing (open)Product lead

Positioning set by founders. Little win/loss evidence.

Revenue operations

Sales ops analyst

CRM data incomplete. Forecast assembled by hand.

After

Sales

Commercial leaderAEs and SDRsAccount researchCall preparationFollow-up and proposals

Marketing

Marketing directorDemand gen and contentContent by buyer stageCampaign reporting

Product marketing

Product marketing (hire)Product leadCompetitive and win/lossPricing analysis

Revenue operations

Sales ops analystCRM data qualityForecast prepDeal review summaries
Filled roleOpen roleAI agent

Clear scope boundaries.

We go deep where we have depth, and we tell the board where it needs a specialist.

Cresera leads
  • Sales strategy, process and team capability
  • Product positioning, packaging and pricing
  • Marketing strategy, spend and pipeline contribution
  • AI agent design and build for commercial teams
  • A company-wide inventory of workflows and tools
Identified and referred out
  • Finance controls, reporting and capital structure
  • Operations and supply chain redesign
  • Clinical quality and clinical workflows
  • Decisions on leadership changes, which belong to the board and its counsel

Start with a conversation about the transition.

Request a strategy session →